Domain authority is an analytical SEO matric. It is used to identify that how well your website will perform on search engine research pages (SERPs). It is easy for you to determine the authenticity of a website if you find domain authority of that particular website.

Domain Authority is first created by Moz. It ranges from 1 to 100. Higher the score, greater the capability to rank on SERP.

Additionally, regular tracking of website DA will help to detect website health. According to that, improvement can be managed.

Let’s walk through this guide and explore the methods to find domain authority of a website.

What is Domain Authority?

      “Domain Authority or Website Authority is a SEO score that tells how well is your website performing, developed by Moz”

Further, domain authority calculation is based on machine learning module. It is determined through total links and linking root domains.

Moreover, it is a competitive matric tool. It is used to compare ranking of your website against others.

What Makes Domain Authority?

Basically, domain authority DA is based on keywords and backlinks.

When you use certain keywords for your website, you are aware of the. But sometimes, there are some integrated keywords that exist naturally on website. Secondary keywords are also prevalent.

Apart from this, DA also depends upon backlinks. Better the backlinks, better the chances to increase DA.

Why is to Find Domain Authority Important?

DA plays an important role in SEO strategy. DA share a unique relationship with SERP. When DA of some website is higher, SERP place it at higher rank.

Specifically, when it is ranked above it attracts more and more organic traffic. So, alternatively it is direct source of dragging organic traffic or may be correlated with it.

Higher DA makes websites more authoritative. This brings strong backlinks to your site making it more reliable and authentic. People then don’t hesitate to click on tha website.

It also provides a chance to compare your website to your competitors. Comparing websites make you realize that where website is standing in this realm of digital marketing.

It also points out the methods or ways that you can apply to improve DA of website.

Keeping all these factors in mind can help to improve website credibility by writing quality content and driving more traffic.

How To Find Domain Authority?

There are certain factors that affect domain authority. These factors may include:

• Websites with high DA score
• Moz algorithm
• Internal and external links
• Linking root domains

All tools that find domain authority work on these factors. Other factors also influence DA. Moz’ algorithm to find domain authority contains most of these factors.

Moz algorithm follow certain rules and regulations that determine how domain authority score is calculated.

This is not final score. Google works on its own. Google has its own ranking factor. Domain authority score is just a matric to determine the strength of website.

Best Tools to Find Domain Authority:

Here, we discuss 4 best tools to check domain authority of website.

MozBar:

MozBar is the most straightforward and important tool to find domain authority. It has the best crawler. This tool checks authority by finding how many backlinks a website has.

It also helps you to check domain authority of individual page. It is termed as page authority. Page authority helps to identify the strength of a specific page compared to other pages.

MozBar provides on-the-spot matrices while checking for any page.

How MozBar Works to Find Domain Authority?

• Open Chrome Web Store.
• Download and install MozBar extension.
• Sign in with Mozbar account. First make account on Moz.
• Provide link of any website.
• It will show DA, PA and other matrices of the desired website.

Ahrefs:

Suppose, you are not satisfied with Moz and want an alternative then Ahrefs is the best one.

There are some differences in both tools. Moz gives you separate section for page authority and domain authority. But function of both is same.

The main feature that Ahrefs offer is that after entering the link for DA, you can also check the linking websites and backlinks that a certain website is using.

It will give you a huge advantage. You can keep an eye that what backlinks are your competitors using. And whether you can also use them or not.

How Ahrefs Works to Find Domain Authority?

• First create an account on ahrefs.
• Use site explorer tool.
• Enter website URL.
• Determine the Domain Rating.
• Other SEO matrices are also provided.

Semrush:

Semrush is top digital marketing tool that fully analyze your website including domain authority of website.

It gives you full analysis. It tells you CPC, KD, Traffic cost, and organic traffic. Moreover, it also performs competitor analysis, content marketing. Semrush also gives backlink and keyword gap.

You will get all about any website as soon as you enter their URL.

How Semrush Works to Find Domain Authority?

• Firstly, create an account on Semrush.
• Secondly, select the domain overview option.
• Lastly, it displays authority score same as DA and also other matrices for website.

Ubersuggest:

Another popular and SEO-friendly tool to determine site performance is ubersuggest developed by Neil Patel. It also suggests Domain Authority of your website.

This tool also gives you view of website health and helps you to improve the performance of your site and overall ranking.

How Ubersuggest Works to Find Domain Authority?

• Navigate to the Ubersuggest website.
• Enter the website URL and search.
• Once search is completed, it will redirect the page to domain overview.
• Here, Domain Authority score can be found out along with other matrices.

Conclusion:

Domain Authority is the important matric for any website to improve its ranking in search engines. By using all above tools and many other, you can easily find out DA of your website.

DA is important but it should be the part of SEO strategy, not whole SEO. By focusing on quality content, on-page SEO, technical SEO, link building and social media engagement, you can enhance your DA and website ranking.

Start professionally increasing your website Domain Authority score and overall ranking.