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Today we live in digital world, where communication seems to be very easy. Digital networking tends to dominate. But still, business cards remain powerful and authentic tools for business and professional life.
Suppose you are attending a networking event. There you met some potential client of your business. A well-designed business card can set the best tone for your business. It will make a lasting impression.
But have you ever thought what exactly goes into designing the perfect business cards?
Let’s explore this article to know more about business cards. Moreover, their latest designs, trends and how it can be created are yet to be disclosed.
Why Business Cards Design Matters?
You are running a successful brand or business. The first impression someone will have of your brand is definitely your business card. It is way more than a piece of paper. It is your identity in business circle.
A well-designed business card represents your professionalism. It grabs attentions to your qualities that can set you apart in your business reign.
When you handed over your business cart in professional meeting, this physical exchange serves as reminder of your meeting.
If you are having a unique business card, it will spark a debate. It also leaves a lasting impact. It ensures you that your contact details are not stored but remembered.
Major Elements of Effective Business Cards Design:
When you intend to design business cards, following elements should be kept in mind.
Space & Layout:
Always try to avoid a cluttered look. Additionally, white space should be balanced with layout of business card. A clean and well-organized card looks more professional. It also makes easier for user to find and remember your details.
Best way to design business cards is to use both sides of card. Use one side for your name and logo. Similarly, utilize other side for contact details and tagline or website.
For double-sided printing, you can trust Moo & Vistaprint. Similarly, they don’t compromise on design by providing maximum space on your card.
Material & Finish:
Material also affects the look of business cards. Finish of your business cart also creates impact. High quality card material with glossy or matte finish can deliver a sense of creativity and professionalism.
In recent times, embossing, foil stamping and spot UV are considered to be unique finish. These finishes can add a remarkable element that makes your card stand out.
Furthermore, use ECO-friendly material if you own a brand related to environment or some natural phenomena is involved.
For high-quality cardstock, Moo can be used. It also offers wide range of unique finishes. For material diversity, you can acknowledge Gotprint. They can customize any material that fit your brand’s needs.
Logo & Branding:
Your business card must represent your brand or business. For this, you should prominently feature your logo and brand colors. A well-developed logo helps in creating brand identification. Smart use of colors enhances your brand identity. Further, assure that your logo is clear and creative even if you are using on a small scale.
If you want to establish strong brand identity, consider using services of Looka or Tailor Brand. They will, surely, have designed business cards. You can take inspiration from them. Of course, they will provide you an exceptional logo design service.
Typography:
In addition to all above elements, typography is much important. It plays a crucial role in the readability and overall look of your business cards.
Choose such fonts that are aesthetic and align with your brand’s nature. Suppose a law firm opt for custom design business cards. Definitely, they will select traditional serif font.
On the other hand, a creative agency chooses a modern sans-serif font.
Without a doubt, never overcrowd the business card with text. Obviously, focus on important information. All text on card must be presented in clean and organized manner.
For typography variation, you can choose Canva. It has variety of fonts and design templates.
Popular Business Cards Design Trends for 2024:
Be aware of latest design trends to keep your business cards fresh and appropriate. In 2024, minimalistic designs are extremely trending. Bold color scheme and unique shapes are also in demand. Eco-friendly materials are being brought in use.
Companies and brand like Vistaprint & Jukebox Print gives you vast variety to choose customized templates. Moreover, they not only reflect modern designs but, also keep you ahead in curve.
When you consider so many points in designing business card, it makes your card visually aesthetic. It also proves your brand is forward-thinking brand.
Opt for Right Printer:
In the first place, designing of cards is important. But printers are equally important to maintain the quality of business cards. Quality of printing can deeply affect the appearance of your business card.
High-quality prints are very important for designing business cards. Always opt for best printers. They should be compatible with different material options and special finishes.
In 2024, customers are showing huge satisfaction for Moo, Vistaprint & GotPrint printing services. If you hire them, definitely you will get best results for your business card.
Cost Considerations:
Indeed, custom designs are expensive. Conversely, template-based designs offer more budget-friendly option.
The cost of designing and printing of business cards can vary widely. It mainly depends upon materials, finishes, quality and quantity ordered.
Vistaprint & GotPrint offer great discounts on bulk deals. They also propose promotional deals. Besides, if you order in larger quantities, they also reduce the cost per card.
Custom vs Template Designs:
How to design business cards?
There are two basic options to design your own business cards.
Custom Design
Template Design
Custom Design:
Custom design business cards allow you to work with designer to create a design that is purely yours. This is a great option if you want a business card that truly represents your brand.
You can find professional designers on 99designs & Fiverr. They can manage to get you, your desired custom business card.
Template Design:
If you find custom business card a bit expensive, don’t worry then. There is a solution to your problem. Yet, for modern business card design look, you can find template design more relevant.
Unlike custom design, they provide cost-effective and quick solution for professional-looking business cards. Regardless, these cards are perfect match for startups.
Canva, Vistaprint & Moo have wide range of variety of templates. They can be easily customized according to your needs.
Guideline for Designing Business Cards That Stands Out:
In order to make a memorable business card, some guidelines should be followed. Some unique & eye-catching design elements are discussed below:
- Use unique material to give decent look. Take into account materials like metal and recycled paper. It will grant a decent finish to your business card.
- Business card designs, now-a-days, become so professional. You can select different textures to add elegance to your business card design template.
- Texture like embossing and foil stamping give your card a unique look.
- Digital marketing can also be used. It will create blending of traditional & digital networking. You can use QR codes to link directly to your website and LinkedIn profile.
Conclusion:
Business cards design is your essential business tool. It will not just share your personal information. But also leaves a lasting impression on your audience. It is a symbol of quality and professionalism of your business.
Quality design and printing services can make your business cards a powerful marketing tool for your brand. Good business card designs enhance your business growth for sure.