Guess, what you are going to know in this blog? Don’t know… Let me tell you “link building outreach”

 

If you have a great, well SEO-optimized content, but still it is not getting enough traffic.

Then you have to work on link building outreach or link building strategies.

You have to tell the masses about your blog, about your content. Link building outreach is considered to be the top strategy for your best Google position. Work on it positively and enjoy your ranking.

 

What is Link Building Outreach?

Link building outreach is the process or technique of contacting other well-flourished websites and asking them to link your site. So, that your website becomes visible to more people and get more traffic to boost your search ranking. 

As we all know in today’s life, a lot of spamming is happening. So, to avoid such a situation, you have to be careful. And try to find an authentic link or website for link building outreach. 

We know that valuable content is the foremost demand for ranking. But in the recent era, there is a lot of buzz about AI technology. So, there are a lot of restrictions to rank content

 

They have introduced a lot of Google algorithms and page-rank algorithms. These algorithms tell about various tactics and tricks to analyze the content. Writing content is not enough today; you have to pass all these algorithms.

 

 Google Algorithm “Penguin”

Google algorithm is a complex design according to which Google shows its users the relevant results concerning its search. It has set different measures and benchmarks. According to these, search engines work and show updated results.

The Penguin algorithm was introduced in 2012. But it started working in between 2015-2016. 

This algorithm is designed to remove link spamming. To protect from this, you must create quality links. Try to build links on high-authority websites. Because one high-authority website link is better than 100 unnatural links. Make less but quality links.

Why is link building outreach important?

Link building in SEO is of substantial importance to uplift your ranking in Google search. You have to come in contact with other websites and web owners. So, you have to build strong communications skills to convince them.

When you contact a high authority page, you have to offer them something good. In this case, you can say that you will advertise their website, their blogs or their products.

By doing this, you earn their votes. They will allow you to earn high quality backlinks.

But one thing should be kept in mind that these should be high quality links and from authorized and relevant website.

Google uses these backlinks to rank your work. As these link building campaigns give confirmation that your work is authentic, informative, trustworthy and relevant to your niche topic.

After this, your work is ranked for every keyword you have assigned in your article.

Higher the keywords are ranked; greater will be your incoming organic traffic.

So, link building outreach is just asking for vote from other authentic website to become visible to more and more audience and improve your SEO ranking.

 

How to establish Link building or Backlink outreach?

As we all come to know what is link building outreach?

It is simply to earn an authenticated vote from another high authority website to boost your SEO ranking in SERP.

 

How outreach for link building works?

OK, now we understand the main concept of link building.

Now, comes the point how it works or how we should initiate our link outreach.

We are going to understand all this in very simple way so, that you can win best backlinks for your website.

 

5 Simple Tips to Outreach Linkbuilding:

Before jumping into explanation, quickly check out what we are having for you in this section.

1: Originate superior and finest articles.

2: Approach appropriate websites

3:  Get in touch with right person.

4: Personalize your point of view in effective way. (Outreach emails)

 

Originate superior and finest Articles that must have some temptation for audiences.

Firstly, and most importantly, focus on your content.  

When you do a lot of research for your writing, it pays you back. While doing this, four things should be kept in mind.

1. Always write by yourself. You can get help from many tools, but you have to rewrite it in your own words. Take help from smallseotools or grammarly to improve your grammar or check grammar mistakes. 

2. Be natural in your articles. And write what you want to write. But wait a minute; always write relevant to your article.
3. Use graphs, videos, diagrams, and tree structures to explain your point readily.
4. Last, you must have some exciting information to share with your audience.

Be original, be informative, and then success is assured. image

 

Source of Content:

You can take a lot of information from print media. Daily newspaper provides up-to-dated info regarding each aspect.

Experience book reading. Find out books representing your topic. Extract information from them and then work goes on…

Explore Google and other social media platforms.

These all tips and tricks help you outreach link building effectively.

 

Approach appropriate websites: Relevant to your content.

As mentioned earlier, content is the basic key for backlink outreach.

You have to compile enormous keywords related to your topic. For this you can use a excel sheet.

 Do you know what these keywords can do for you?

No…

Answer is : to outreach link building for you.

Find the top websites ranking for your keywords. You can use Google to find out which website is ranking. Type your keyword in search bar and results are drop down to your screen.

You can also use many free and paid tools for this purpose. These may be semrush, serpstat, ahrefs, SEOvolatility.com, pro rank checker, SERPs.com, rankchecker.com, Moz pro, smallseotools, and many more.

Here is the example from ahrefs.

The next step for backlink outreach is to look for their backlinks or external links.

Find what their backlinks are offering or saying. Try to get more and useful information about the content that is linked. So that you can offer them more relevant and more informative content in order to get link building.

 

Dead Pages:

In some cases, when you explore external links you come to know that many links are dead or referring to dead page.

There will be a lot of reasons for that. Without going into it, we can easily replace them. We can say that as the link is dead, I will provide more authentic and reasonable content.

 Dead pages can be discovered by multiple tools such as xenu link sleuth, site checker, dead link checker, ahrefs, semrush, screaming Frog SEO Spider and many more.

Get in Touch with Right Person:

Okay, just before igniting our outreach efforts, it’s crucial to explore the individuals or web owners representing your website niche. And also they have the authority to grant you link.

For instance, you are running a fashion blog and you want to be granted some external links from other well established websites for backlink outreach. Then, you must contact the web owners, editors, or their other services related to fashion field unless you started crafting your efforts for every niche backlinks outreach.

For this, you can detect several ways to reach out right person.

Get Involved in Online Discussions:

Participate in online discussions and take part in online surveys. But, keep in mind that should be relevant forums and communities.

Engage yourself in educative and factual discussions. Tell them the abilities you are bestowed with. Tell them that you have enough knowledge about your niche. Then, right person reach out to you himself.

Content Visibility:

Try to make your content visible to potential audience. Escalate your writing through various platforms or you can also contact distribution networks.

When your content reached out to larger onlookers, there will be lucky chances to fascinate possible backlinks outreach for our website.

Professional Networks:

Utilize professional networks like LinkedIn, fiver, up work etc to come in contact with your industry big names, owners, managers, professionals.

Develop a healthy environment with bloggers, influencers, speakers, media team who have authority to provide valuable links.

Engage on Social Media:

You can use your relevant industry social media platforms such as face book, instagram, X for building link outreach.

Follow them, engage yourself with them, comment on their posts, tweets, and give them particulars about their industry for building link building outreach.

You can easily check their authencity through blue tick mark.

Email Finding Tools:

You can utilize email finding tools to find the email address of a specific person based on their company domain and name.

 Use Voila Norbert, Hunter.io, or Find that email as finding tools.

These tools can easily verify all email addresses before building link outreach.

Content Collaboration Platforms:

Using these platforms, you can establish a strong relationship by submitting high quality content for better link building opportunities.

These platforms help you connect with bloggers, influencers and other web owners who are looking for guest posts and other content partnership. Use Blogger outreach, MyBlogU, or Help a Reporter Out (HARO) for link building in SEO.

Personalize Your Outreach Email:

After so much research, now you have to contact the website owners or others for link outreach service.

Okay…

Now here you must be somewhat technical. Use personalized approach rather than utilizing same computerized pattern. Organize your email for building potential relationships with link building agencies.

Here is a personalized outreach email pattern to understand you how it should be crafted.

Outreach Email Pattern:

• Always start you mail with greeting words like hi, hey, hello. But one thing should be kept in mind always use recipient name with greeting. For example

            Hi John (recipient name)

            Hello Michael (recipient name)

• Now, introduce yourself shortly and admire the recipient work. This will show that you have done some research on their work and have some knowledge about them.

            I am David (your name) at cutlerycart.com (your company name). I have been watching           your work for some time and I am too much impressed by your work. You have a lot of expertise in your industry. Your website or blog is an admiration for me. It serves as a role model for me.

• Mention in a clear tone that why you email them and offer them something valuable like a quality guest post. Clearly state that you also have some experience in the relavant field and working with you also has some benefits for them.

            I am reaching out to you to share an exciting opportunity with you. Our team recently researched on the relevant field and developed a well organized content or guide. We believe that it will be fit for your audience. It will also add significant role to your website. It’s a win-win situation. You will get engaging content and we will get your valuable backlink.

Most Integral Part:

• Most integral part of personalized outreach mail is customizing your pitch according to recipient needs and gains. Show them that you have interest in their field. Be comfortable with them. Show them your interest. Express your interest in their audiences. Manifest them that you understand their issues, problems, challenges and you are there to collaborate with them to solve all these hurdles. For example

        .

        As a lot of your audience knows your expertise in this field, we have some great and beneficial content for your audience. It helps to gain more and more traffic to your site. It also increases your engagement and retention rates.

• Motivate the beneficiary to take some action. Tell them briefly to outline next steps. These would be rather arranging some meetings, scheduling calls and debating on various collaboration processes for link building outreach.

            I am expecting a call or some email from to you, I guarantee you the content will engage your traffic. I will be happy to provide you more ideas regarding my work if you are keen to explore this opportunity.

• Your email comes to an end with a greeting note and a sense of gratitude. Select a polite ending for your email. Express your thankfulness that they have given some time to your mail.

I value your time and consideration. Hope we will find some way out to make some collaboration.

• At the end, add your signature including your name, job title, company name, contact information and your relevant social media platforms,

Following these simple points, you can somewhat easily establish ways for your link building outreach.